The heart of our business is and always has been our customers. We are inspired by traditional fiber arts and modern design, but the real beat that keeps us going is yours. That feeling of fulfillment that comes from making with your own two hands? We want that for you! We offer you the same materials we would choose for ourselves and are here to support you every step of the way.
From its very beginning as a tiny shop in New York City’s Soho neighborhood, founder Joelle Hoverson wanted to create a place where all people and questions are welcome. Two more owners have joined Joelle since then, Jennifer Hoverson Jahnke and Page Marchese Norman, and Purl Soho has evolved into an online shop, but our original vision remains the same: To give you the knowledge and confidence you need to create things you never knew you were capable of! If you ever need advice or a little boost, please explore our wide range of video tutorials, sign up for our free 1-on-1 Project Help, ask a question in the comments section of any pattern, or email us firstname.lastname@example.org. We love to answer questions, share accomplishments, address concerns, and exchange ideas. It’s why we do what we do, so please reach out, and we will surprise you with how quickly we get back to you and how ready we are to help.
We sell only the things we love, most especially our own brand of hand-knitting yarns, available only at Purl Soho. We take great pride in our exclusive products and work tirelessly with partners around the world to create the kinds of supplies that benefit local communities, respect animals, humans, and the earth, and bring deep satisfaction to your crafting. We are passionate about exceptional fibers, relishing the earthiness of fine highland wool from the Andes mountains, the beauty of linen grown in France, the unparalleled pleasure of 100% Mongolian cashmere, and many more of nature’s amazing fibers. We love the satisfaction of weaving in that last end, but we also know that the real joy is in the journey and that the tools and materials you bring along make all the difference.
We use these very same supplies to design the hundreds of projects we regularly share. Many of our patterns are free, and we strive to make them approachable and easy-to-understand, written to take you from your level to the next. They are designed by our amazing in-house designers, as well as super talented designers from the worldwide knitting community. All of them set you up for success with tips, tutorials, and the support you need to create something wonderful!
We hope you love what you make with our yarns and that you introduce yourself to us. Leave a comment, write us an email, join our Knit-Alongs, hashtag us on Instagram… We can’t wait to see what you make!