About Us

Purl Soho is a beloved resource for needlecrafters of every ilk, from knitters and crocheters to quilters and embroiderers. Since 2002, we have been sharing our passion for beauty and exceptional design, for natural fibers and crafting traditions.

We are especially proud of our gorgeous collection of exclusive Purl Soho yarns and fabrics, as well as our online content, the Purl Bee. Located here under the "Create" menu, we update the Purl Bee two or three times a week with (mostly) free patterns developed by our own team of talented designers. Crafters from all corners of the world visit the Bee for creative nourishment and inspiration!

In our New York City store and here on our website, the heart of our business is and always has been our community of customers and readers. We love to answer questions, share accomplishments, research solutions and exchange ideas. It’s why we do what we do, so please reach out... We’d be very happy to meet you!

-Co-owners Joelle Hoverson, Jennifer Hoverson and Page Marchese Norman