Purl Soho is a small but global company that has been in business for over twenty years. We sell high quality knitting and crochet supplies, including our own branded collections of yarns, notions, and kits. We also create and share modern designs based on traditional fiber art techniques. We are committed to exceptional quality and incredible customer service and have loyal customers around the world who count on Purl Soho for both!
EQUAL OPPORTUNITY EMPLOYER: Purl Soho celebrates diversity and is committed to inclusivity. We do not discriminate in our hiring, compensating, or promoting practices, and we value employees from all backgrounds, cultures, and perspectives. Whoever you are, we want to meet you!
Current Openings
ART DIRECTOR, New York City
We are looking for a super talented Art Director who loves knitting, yarn, art, beauty, and Purl Soho! You will be the creative leader responsible for shaping and guiding Purl Soho's visual narrative. The Art Director bridges the Marketing and Photography Teams and leads every photo shoot – from concept to post-mortem – translating marketing goals into visual concepts and ensuring that every image we create connects with our customers and expresses a deep aesthetic awareness. This role requires both a refined creative eye and the confidence to make clear, real-time decisions. This is a full-time position at our Dumbo, Brooklyn photography studio, reporting to the Vice President of Operations, and the salary range is $80-100,000. If this sounds like your dream job, please email your cover letter, resume, and portfolio to [email protected] with the subject line Art Director. We look forward to meeting you!
RESPONSIBILITIES
Creative Direction + Collaboration
- Interpret marketing goals and creative briefs into clear, actionable visual strategies
- Collaborate closely with the Marketing Team to understand intent and ensure imagery supports campaigns, storytelling, and product positioning
- Partner with Stylist on brainstorming sessions, creative briefs, and visual content
- Work with Photography Team to translate strategies into tangible, consistent visual outcomes across all shoots
- Align on styling, lighting, and composition choices to maintain brand cohesion across assets
- Direct shoots confidently and in real time, guiding photographers and stylists
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Oversee pacing and productivity of shoots
- Determine when to move on, wrap, or adjust direction
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Execution + Oversight
- Ensure shoots capture all needed imagery for marketing layouts, promotional assets, and long-term brand storytelling
- Curate and deliver final image selections
- Layout Wordpress posts
- Identify missing or supplemental assets (e.g., pickup shots) and coordinate their capture
- Cultivate and maintain awareness of photo archive in order to propose uses for it in marketing campaigns, advertising, and articles
Cross-Team Direction + Collaboration
- Serve as the key creative bridge between Marketing and Photography, ensuring smooth collaboration and mutual understanding
- Gather and synthesize feedback from Marketing, Photography, and Customer Service, applying learnings to future shoots
Continuous Improvement
- Maintain quarterly reflections on visual direction and how imagery supports brand evolution
- Recommend process refinements within Photo Team and between other departments
QUALIFICATIONS
- At least 3 years of professional experience art directing
- Art school degree preferable
- A love of knitting!
FREELANCE HAND KNITTING + CROCHET PATTERN DESIGNERS, Remote
For more information about design opportunities, please visit Info For Designers!
GENERAL INQUIRIES
We are also always looking for friendly, talented people who love helping customers and sharing their passion for materials and fiber arts. Our behind-the-scenes staff works remotely from all over the country, while our fulfillment center employees work in person at our Orange County, California warehouse. If you’re interested in joining the team, please send a cover letter and resume to [email protected]. We will keep your information on file and will let you know if we have an opening for you!