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About Us

Purl Soho is a beloved resource for fiber artists of every ilk, from knitters and crocheters to quilters and embroiderers. Family owned since 2002, we have been sharing our passion for beauty and exceptional design, for natural fibers and needlecraft traditions.

We are especially proud of our collection of Purl Soho brand yarns, fabrics, kits, and notions, only available at Purl Soho and purlsoho.com. We are also a valuable source for original projects and patterns. Located under the "Create" menu, we regularly share new and often free patterns created by our own team of talented designers (with a guest designer thrown into the mix every now and then!). Crafters from all corners of the world visit for creative nourishment and inspiration!

In our New York City store and here online, the heart of our business is and always has been our community of customers and readers. We love to answer questions, share accomplishments, research solutions, and exchange ideas. It’s why we do what we do, so please reach out: Leave a comment or question online, visit our shop at 459 Broome Street, New York City, or stop by our walk-in warehouse in Irvine, California. For more information about visiting us, please check out our Contact + Hours page... We can't wait to meet you!

-Co-owners Joelle Hoverson, Jennifer Hoverson Jahnke and Page Marchese Norman