Purl Soho opened over a dozen years ago with the goal of spreading our passion for exceptional design, natural fibers, and crafting traditions. Our entire team of employees shares a love for all things fiber and needlecraft, an enthusiasm for the history and the future of crafting, and a deep interest in sharing our knowledge and connecting with kindred spirits. If you feel the same way, come work with us!





We’re looking for a real people person to set the tone at our New York City shop. As Store Manager, you will be responsible for leading our retail team to the highest possible heights of customer service. This job requires someone with energy, humor, and empathy; someone who sees solutions and opportunities instead of obstacles; someone with strong interpersonal skills, who is friendly, smart, and flexible and who has an interest in fiber crafts. This is a full-time, fast-paced position. We have a lot of fun at Purl Soho, but we work hard, too! If this sounds like the job for you, please send your resume, your salary requirements, and a paragraph or two about why you would be a great Store Manager this email address. We look forward to meeting you!

Responsibilities include...

  • Cultivate and execute a storewide culture of exceptional customer service in which every customer feels welcome and is treated with empathy, kindness, knowledge, enthusiasm, and respect

  • Handle difficult or complicated customer issues with grace, compassion and expertise, taking every single customer’s needs to heart

  • Foster camaraderie and morale within retail team through positive reinforcement and team-building efforts

  • Have the ability to answer (or find the answer to) a variety of crafting questions (including questions about knitting, crochet, sewing, quilting, and embroidery)

  • Ensure that store meets daily/ weekly/ monthly/ quarterly/ annual goals by maintaining standards of customer service; report feedback and data to owners

  • Supervise hiring and training of skilled retail associates; provide team and owners with regular performance feedback

  • Oversee Assistant Store Manager in his/her role of managing store operations

  • An interest in handcrafts is a big plus!

The ideal candidate will have the following qualities and qualifications...

  • 3-5 years of management experience in a fast-paced, creative retail environment with an emphasis on exceptional customer service

  • Strong communication skills with the ability to effectively work and communicate with a wide variety of people, including customers and store team

  • Inherently positive, inspirational team leader

  • Extensive knowledge of knitting and various fiber crafts

  • BA or higher

  • Experience with Lightspeed, Quickbooks or similar Point of Sale systems



Purl Soho’s New York City retail store is looking to add new sales associates to our team! Are you a needlecraft expert with a love for all the beautiful tools and materials you need to make them? Are you great at communicating with strangers and sharing your knowledge? Can you work independently in a sometimes-hectic environment? Are you positive, friendly and fun to be around? Yes, yes, yes and yes? Then, please email us your resume, a paragraph about why you want to work at Purl Soho, and 3 photos of your work in PDF format. We want to interview you!



We are also always looking for friendly and enthusiastic people who love helping customers and sharing their passion for materials and crafts. Our New York City staff works in our busy Soho store, while our Orange County, California employees maintain our website, warehouse and shipping facility. If you’re in either location and are interested in joining the team, please send your resume and 3 photos of your work in pdf format to We will keep your information on file and will let you know if we have an opening for you!

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